Already being that Barbie is 54 years old, what’s in store for the future of every girl’s favorite plastic friend?
In recent years, Mattel has struggled to sell the iconic doll what with changing times and economic hardships around the world. She’s reigned as top doll for the past 50 years, but what can she do to survive the next 50?
Barbie has had a distinguishing trait that I think will last her into the future: she adapts with the times. This is a key factor in finding her way into young girls’ hearts. In this great evolution of Barbie (photo), you can see how she has adapted her style and also looks to keep up on the times. She’s always in style, and she’s always doing different things to reinvent herself. Mattel purposefully follows trends to develop new dolls and keep up with customer demand on the latest craze. She has a prominent digital and film presence, making her highly recognizable and relevant to young girls everywhere.
Right now, it’s important for Mattel to focus on innovation. How can they make a Barbie that has something no other toy has? A Barbie that’s different from any other Barbie or Bratz doll or Monster High doll? This will carry Barbie forward not only with young girls and their parents, but also with collectors. Barbie collectors are a serious market, but they’ll only buy and only want to buy if the doll is especially unique and limited in quantity.
I don’t know what to say about Barbie’s future except that, judging from her past, I think she’s managed to stay relevant for 50 years. FIFTY YEARS! Isn’t it crazy when you think about it? How many toys can say they are 50 years old and still relevant and still being bought? You can pretty much count them on one hand. She is the ultimate girl’s toy. She is timeless. That’s her key to sticking around for the next 50 years.
As you can tell, she’s staked her claim to this generation already, making a scene on social media with her breakup with Ken. And she’s still packed on store shelves in every department store toy section.
Basically, my advice for Barbie to keep up and stay in touch with young girls for the next 50 years is to keep doing what she’s doing. Who knows what trends will come up, and who knows what the future really has in store. Maybe it will someday be acceptable for there to be a Lesbian Barbie. I don’t see why not, as long as she remains true to her values of strong feminism and beautiful dreams. That’s what every girl, and really, every person wants, right?
In that case, maybe it’s safe to say that the world will always be, indeed, a Barbie World.